Fair Warning was founded by Loïc Gouzer, the former Chairman of Post-War and Contemporary Art at Christie's, with a vision to redefine how art is collected. Gouzer shook up the industry with his aggressive approach to winning consignments, his innovative sales strategies, and his innate understanding of marketing. He is also on the board of directors at Oceana and uses his position in the art world to raise money and draw attention to ocean conservation.